Insights

Will Chinese Tourism Rebound in Europe After COVID-19?

On the 24th of January 2020, the first European case of coronavirus was reported in France. The following months saw a pandemic spread across the planet, affecting millions of people and countless industries.

But while many industries were impacted, the travel and tourism industry was undoubtedly the hardest hit…

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Chinese Tourists in Germany: a growing business opportunity

Germany has been experiencing a Chinese tourism boom – more and more people from China are visiting the country. In 2009 less than 400,000 Chinese tourists arrived in Germany, but in 2017 the number of Chinese arrivals more than tripled to over 1.5 million.

Why are Chinese tourists coming to Germany? What do they love and where do they go? What are the Chinese hotspots in Germany? Read on to find out!

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How can you improve the experience of Chinese guests in your hotel?

When we asked Chinese visitors what they liked least about hotels outside China these were their surprising results. Read on for the full picture.

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The dramatic increase in Chinese tourism to Iceland

One small European country has seen a dramatic increase in Chinese tourists: the number of Chinese visitors to Iceland has grown from 4,000 to 129,000 in just six years. Read on for the details!

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