You are probably familiar with Tripadvisor, but do you know the portals Chinese tourists use for planning their trips?
In 2018 we conducted a survey among Chinese tourists which confirmed that they rely heavily on Chinese platforms when planning their trips:
Tripadvisor is only ranked at fourth place in our small survey, far behind the likes of mafengwo.com and qyer.com.
Any business which wants to be successful with Chinese tourists needs a strong platform on qyer.com and mafengwo.com and must also be listed on Baidu maps.
Introducing the leading Chinese travel planning websites
Mafengwo.cn
Since its launch in 2006, Mafengwo.cn has been growing with rapidly, with young urban professionals in Beijing, Shanghai, Guangzhou, Shenzhen and Hong Kong making up the bulk of the userbase. Over 100 million users are regsitered and a lot of people are commenting and sharing tips on this portal, which offers a great chance to reach Chinese tourists duringt the planning stage of their travels.
How do Mafengwo profiles look like?
Click image to enlarge
See the image above with our annotations in English.
Examples: profiles on mafengwo.cn:
Shop: El Corte Ingles, Madrid
Hotel: VI VADI HOTEL downtown Munich
Attraction: Mozart’s Birthplace, Austria
Restaurant: Baejarins Beztu Pylsur-Tryggvagata, Iceland
Qyer.com
Qyer.com is a leading Chinese travel community and planning platform founded by Chinese students in Hamburg in 2004. The company has millions of active users, catering mostly to young, affluent and experience oriented travelers from China.
How do qyer profiles look like?
Click image to enlarge
Have a look at the image above for our annotations in English.
Examples: profiles on qyer.com
Shop: Parndorf Designer Outlet, Austria
Attraction: East Side Gallery, Berlin, Germany
Restaurant: Hietalahden Kauppahalli, Finland
Three tips to create an attractive presence on Chinese travel sites
- Create great Chinese text: introduce your business and explain why it is a must visit and what makes it unique in your region.
- Make sure that information in Chinese is complete: opening hours, phone numbers, directions… have you thought of everything?
- Attractive photos are very important: choose pictures that convey the experience that Chinese visitors will have at your business. Show pictures of humans, interactions, your services. Make sure that the photos reflect your brand and what it stands for!
We are here to help!
At Chinatouriststar we are the experts for creating engaging profiles on Chinese travel websites, so you can improve your success with Chinese tourists. We offer comprehensive packages at competitive fixed prices and take care of everything:
- Translation of your materials into Chinese
- Creation of full mafengwo and qyer profiles with engaging texts, photos and all information which Chinese travelers need
- Maintenance of your profiles and translation of all enquiries
Order our package now and let us create great profiles on mafengwo and qyer for you!